Trademarking “Sunshine State Brewing Company”

There are a couple of issues with trademarking “Sunshine State Brewing Company.”  (1) You cannot register a geographic location on the federal registry (USPTO). (2) You cannot register a generic word or phrase. Let’s delve into the reasoning. For “Sunshine State Brewing Company” you cannot own the words “brewing company” because they’re generic. The word […]

Interested in Registering your Trademark at the State Level?

  Trademark Series Part 3 Check out Part 1 and Part 2 of our Trademark Series!   In addition to the federal registry (The United States Patent and Trademark Office), you can also register your mark at the state level. The USPTO oversees federal registration for trademarks. The USPTO offers national protection for your mark. […]

Is incontestability contestable?

  Trademark Series: Part 2 In Part 1 of our trademark blog series (click here), we discussed the status of incontestability in trademark law. Incontestability seems like a sure thing- the registrant has exclusive right to use the registered mark in commerce. But, with all things legal, there are exceptions. Many people hear the word […]

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