Happy Hour: Myth or Reality?

This week’s blog post might be a real downer to some of you who look forward to happy hour. *North Carolina does NOT allow happy hour for alcohol. Eating establishments can offer happy hour for food only. See ABC Rule 2S.0232 (b). The ABC Commission has compiled “Happy Hours FAQs” that sheds some light on […]

How to Advertise Correctly: Q & A

Breweries want to advertise their products and their beer. There is a correct way to advertise products and a-not-so-legal way to promote your business and beer. Check out the FAQs surrounding advertising. A PDF was created by the NC ABC. Can I place a dry erase board outside my business to advertise beer or wine […]

How to market and advertise the CORRECT way

Information for this blog post can be found here. Be smart about how you advertise and market your beer. Common sense is important here. Always portray drinking beer in a responsible way. Beer advertising and marketing materials should NOT: Portray, encourage, or condone drinking and driving; Depict situations where beer is being consumed excessively, involuntarily, […]

Independent Craft Brewers Seal

The information for this blog post can be found here.   You have probably heard of the independent craft brewers seal created by the Brewers Association. The seal might already be on your beers. But what is this seal and what does this seal represent? The idea of placing the seal on your beer label […]

Let’s Brunch (and drink alcohol at 10am)

The information for this blog is found on Brewer Advisory: Legislature Passes ABC Omnibus Legislation by Laura Collier and posted by the NC Craft Brewers Guild. Laura Collier is the legal advisor for the NC Guild, and her contact information is below. Senate Bill 155 and House Bill 500 Two important bills were passed in […]

Serving Alcohol in NC

Compliance with Alcohol Part 5 of our Festival blog series. Check out Part 1, Part 2, Part 3 and Part 4 Are you compliant? Hopefully, yes. If not, hopefully these rules can help you. Serving alcohol in general follows a lot of strict rules. Below is a list of guidelines that breweries must follow to […]

What You Wear Does Say A lot About You!

Compliance at Festivals in NC: Quality Control Tasting & Attire Part 4 of our Festival blog series. Check out Part 1, Part 2, and Part 3 Are you compliant? Hopefully, yes. If not, hopefully these rules can help you. We’ve (mostly the ABC) have broken down compliance issues into four parts: pre-festival/event, staffing at the festival/event, quality […]

Compliance at NC Festivals

Part 3 of our Festival blog series. Check out Part 1 and Part 2 Are you compliant? Hopefully, yes. If not, hopefully these rules can help you. We’ve (mostly the ABC) have broken down compliance issues into four parts: pre-festival/event, staffing at the festival/event, quality control testing, and festival/event attire. This blog focuses on pre-festival/event […]

The Nitty Gritty Facts about Festivals

Part 1 of our festival blog post series. It’s summer. It’s hot outside. Outdoor festivals and events ensue. Our next couple of blog posts will be breaking down the NC ABC’s rules for festivals/events. Stay tuned for our posts!   The NC ABC has some pretty strict rules on the co-mingling of alcohol and festivals/events. […]

Trademark Registration: Standard Application vs. Intent to Use Application

USPTO Trademark Registration The difference between a standard trademark application versus an Intent to Use application. We always get a lot of questions regarding trademarks, about the registration process, and the different types of trademark applications. Watch the video to learn more about the USPTO and how to register trademarks.         Contact […]

Growlers-Rules and Requirements in NC

What are they? Do I need a permit? What does the label look like? So many questions, and hopefully this article will help clear up some confusion. Growlers are a rigid glass, plastic, aluminum, or stainless steel container with a flip-top or screw-on lid that is no larger than two 2 liters (0.5283 gallons) into […]

Private Clubs in NC

What is it and FAQs *This article ONLY pertains to private clubs in North Carolina. I stumbled upon this helpful “Frequently Asked Questions” pamphlet that the NC ABC Commission wrote. Click here to read more FAQs. Underlined portions are added for emphasis. The link to the original PDF is below. A private club is an […]

“Can I do this?” Frequently Asked Questions about Alcohol

FAQ Time: I stumbled upon this helpful “Frequently Asked Questions” pamphlet that the NC ABC Commission wrote. We underlined certain portions for emphasis. The link to the original PDF is below. Q: If I run out of alcoholic beverages at one business can I transfer it to my other permitted business? No. If you own […]

Brewing after the TTB

Just when you thought you were done with the TTB. . . . It is extremely important to keep the TTB informed about any major changes to your brewery, winery, or distillery. Anytime you have a “significant change” you need to update your Brewers Notice with a TTB Amendment. A “significant change” is generally: A […]

Trademarking “Sunshine State Brewing Company”

There are a couple of issues with trademarking “Sunshine State Brewing Company.”  (1) You cannot register a geographic location on the federal registry (USPTO). (2) You cannot register a generic word or phrase. Let’s delve into the reasoning. For “Sunshine State Brewing Company” you cannot own the words “brewing company” because they’re generic. The word […]

Your Trademark is Finally Registered. Now what?

Part I: Trademark Incontestability After federally registering your trademark you might think that you’re done dealing with the United States Patent and Trademark Office (USPTO), but, unfortunately, think again. You still have one more deadline to abide by if you want to permanently strengthen your registered rights. As the proud owner of a federally trademarked […]

The “New” Growler Law – What’s it mean for NC Breweries?

Session Law 2013-76 was signed into law by Governor McCrory on June 12, 2013. Formerly numbered as H829 and titled “An Act To Allow Certain ABC Permittees To Sell Malt Beverages In Certain Containers For Consumption Off  The Permitted Premises,” and colloquially referred to as “The Growler Law.”   OK. That’s great, but what does […]

Best of… week of August 13, 2012

Here’s my round-up (a couple of days late) of last weeks best stories and articles for Small Business and Beer Business. Small Business I often advise clients on when is the right time to incorporate or form a business (i.e. start acting as a business and not as a person) and why. Thanks to Nina […]

Best of… week of August 6, 2012

Ok, well, it’s that time again… time to recap the week. But, I took an unexpected week off last week so I need to catch up. Here’s the best from the last TWO weeks! Small Business As folks look to form businesses, you have to ask yourself questions about what kind of structure makes sense […]

Best of… week of July 16

  It’s that time again! It has been a busier week than I had realized, there’s a lot to cover, so get ready. Here’s my summary of the best articles in (small) Business and (craft) Beer   Small Business   This year has some special issues going on for personal and corporate/business taxes. Here’s a […]

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