How to market and advertise the CORRECT way

Information for this blog post can be found here. Be smart about how you advertise and market your beer. Common sense is important here. Always portray drinking beer in a responsible way. Beer advertising and marketing materials should NOT: Portray, encourage, or condone drinking and driving; Depict situations where beer is being consumed excessively, involuntarily, […]

All Things Beer-y: How great is it to be in NC now?

Answer: It’s pretty great. I thought I’d start this series with a brief post on what an amazing place North Carolina is for craft beer right now. I’ve already talked about some recent announcements about new (larger) breweries being built in NC (see post: a little diversion). But wait! There’s more: Oskar Blues has just […]

Why Don’t Small Breweries Get a Lawyer?

I just responded to an email about breweries and lawyers. Trying to develop a niche practice in serving the craft beer industry is tough and I thought about why that is. I believe craft beer (whether brewing, distributing, or serving) people often don’t consult an attorney because either “I can handle all this stuff myself. […]

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