The information for this article can be read here. The Brewers Association has had a very busy January! First, they released a seal for supporters of independent craft beer. Anyone can use the seal, such as retailers, distributors, homebrew shops, state brewers’ guild, festivals, individual people, etc. If you’re not a brewer, then this seal […]
How to market and advertise the CORRECT way
Information for this blog post can be found here. Be smart about how you advertise and market your beer. Common sense is important here. Always portray drinking beer in a responsible way. Beer advertising and marketing materials should NOT: Portray, encourage, or condone drinking and driving; Depict situations where beer is being consumed excessively, involuntarily, […]
Why Don’t Small Breweries Get a Lawyer?
I just responded to an email about breweries and lawyers. Trying to develop a niche practice in serving the craft beer industry is tough and I thought about why that is. I believe craft beer (whether brewing, distributing, or serving) people often don’t consult an attorney because either “I can handle all this stuff myself. […]