The information for this article can be read here. The Brewers Association has had a very busy January! First, they released a seal for supporters of independent craft beer. Anyone can use the seal, such as retailers, distributors, homebrew shops, state brewers’ guild, festivals, individual people, etc. If you’re not a brewer, then this seal […]
How to market and advertise the CORRECT way
August 11, 2017 By Leave a Comment
Information for this blog post can be found here. Be smart about how you advertise and market your beer. Common sense is important here. Always portray drinking beer in a responsible way. Beer advertising and marketing materials should NOT: Portray, encourage, or condone drinking and driving; Depict situations where beer is being consumed excessively, involuntarily, […]
Why Don’t Small Breweries Get a Lawyer?
April 20, 2012 By Leave a Comment
I just responded to an email about breweries and lawyers. Trying to develop a niche practice in serving the craft beer industry is tough and I thought about why that is. I believe craft beer (whether brewing, distributing, or serving) people often don’t consult an attorney because either “I can handle all this stuff myself. […]
