How to Advertise Correctly: Q & A

Breweries want to advertise their products and their beer. There is a correct way to advertise products and a-not-so-legal way to promote your business and beer. Check out the FAQs surrounding advertising. A PDF was created by the NC ABC. Can I place a dry erase board outside my business to advertise beer or wine […]

How to market and advertise the CORRECT way

Information for this blog post can be found here. Be smart about how you advertise and market your beer. Common sense is important here. Always portray drinking beer in a responsible way. Beer advertising and marketing materials should NOT: Portray, encourage, or condone drinking and driving; Depict situations where beer is being consumed excessively, involuntarily, […]

Independent Craft Brewers Seal

The information for this blog post can be found here.   You have probably heard of the independent craft brewers seal created by the Brewers Association. The seal might already be on your beers. But what is this seal and what does this seal represent? The idea of placing the seal on your beer label […]

Serving Alcohol in NC

Compliance with Alcohol Part 5 of our Festival blog series. Check out Part 1, Part 2, Part 3 and Part 4 Are you compliant? Hopefully, yes. If not, hopefully these rules can help you. Serving alcohol in general follows a lot of strict rules. Below is a list of guidelines that breweries must follow to […]

What You Wear Does Say A lot About You!

Compliance at Festivals in NC: Quality Control Tasting & Attire Part 4 of our Festival blog series. Check out Part 1, Part 2, and Part 3 Are you compliant? Hopefully, yes. If not, hopefully these rules can help you. We’ve (mostly the ABC) have broken down compliance issues into four parts: pre-festival/event, staffing at the festival/event, quality […]

Compliance at NC Festivals

Part 3 of our Festival blog series. Check out Part 1 and Part 2 Are you compliant? Hopefully, yes. If not, hopefully these rules can help you. We’ve (mostly the ABC) have broken down compliance issues into four parts: pre-festival/event, staffing at the festival/event, quality control testing, and festival/event attire. This blog focuses on pre-festival/event […]

Special Festival Permits in NC

Part 2 of our Festivals series blog posts. Check out Part 1. For this blog post we highlight the differences between two commonly used permits: the Malt Beverage Special Event Permit and the Winery Special Event Permit. Malt Beverage Special Event Permit If you have a Malt Beverage Special Event Permit you are allowed to […]

The Nitty Gritty Facts about Festivals

Part 1 of our festival blog post series. It’s summer. It’s hot outside. Outdoor festivals and events ensue. Our next couple of blog posts will be breaking down the NC ABC’s rules for festivals/events. Stay tuned for our posts!   The NC ABC has some pretty strict rules on the co-mingling of alcohol and festivals/events. […]

Trademark Registration: Standard Application vs. Intent to Use Application

USPTO Trademark Registration The difference between a standard trademark application versus an Intent to Use application. We always get a lot of questions regarding trademarks, about the registration process, and the different types of trademark applications. Watch the video to learn more about the USPTO and how to register trademarks.         Contact […]

Growlers-Rules and Requirements in NC

What are they? Do I need a permit? What does the label look like? So many questions, and hopefully this article will help clear up some confusion. Growlers are a rigid glass, plastic, aluminum, or stainless steel container with a flip-top or screw-on lid that is no larger than two 2 liters (0.5283 gallons) into […]

Private Clubs in NC

What is it and FAQs *This article ONLY pertains to private clubs in North Carolina. I stumbled upon this helpful “Frequently Asked Questions” pamphlet that the NC ABC Commission wrote. Click here to read more FAQs. Underlined portions are added for emphasis. The link to the original PDF is below. A private club is an […]

“Can I do this?” Frequently Asked Questions about Alcohol

FAQ Time: I stumbled upon this helpful “Frequently Asked Questions” pamphlet that the NC ABC Commission wrote. We underlined certain portions for emphasis. The link to the original PDF is below. Q: If I run out of alcoholic beverages at one business can I transfer it to my other permitted business? No. If you own […]

Brewing after the TTB

Just when you thought you were done with the TTB. . . . It is extremely important to keep the TTB informed about any major changes to your brewery, winery, or distillery. Anytime you have a “significant change” you need to update your Brewers Notice with a TTB Amendment. A “significant change” is generally: A […]

Best of… week of August 13, 2012

Here’s my round-up (a couple of days late) of last weeks best stories and articles for Small Business and Beer Business. Small Business I often advise clients on when is the right time to incorporate or form a business (i.e. start acting as a business and not as a person) and why. Thanks to Nina […]

Best of… week of July 16

  It’s that time again! It has been a busier week than I had realized, there’s a lot to cover, so get ready. Here’s my summary of the best articles in (small) Business and (craft) Beer   Small Business   This year has some special issues going on for personal and corporate/business taxes. Here’s a […]

How do the “big boys” fit with Craft Beer and the Craft Beer Business?

I’ve been thinking about the Big Beer companies, the big and the getting-bigger companies. The story starts a few weeks ago. I had been watching a thread on a forum where a homebrewer started off by saying something like “I can’t drink macro lager anymore. I can’t believe anyone who like craft beer can stand […]

Best of… for the week of June 18, 2012

Ok, so here’s the round up for this past week. I’m going to try and separate by topic area, but there’s a lot to cover, so buckle in! Small Business Beware the Paralyzing “Whac-A-Mole” Trademark Mentality Trademark: develop a trademark strategy. First, don’t run after a trademark after someone else has started using it. Then […]

Why should a brewery start out as an LLC?

So, I got this question late last week and advised a client appropriately, but perhaps it is worth a bit more discussion / generalization. Sorry this post turned out longer than most, but it is all important stuff. So here goes: You may have seen my article earlier on LLC v Inc, and that is […]

Not Too Big, but Too Many?

I’ve been thinking about the craft beer market lately. I work with several craft breweries and folks who want to get into the craft beer and beverage industry and I’ve been reading a lot about new breweries opening, new beers out there, and what the latest and greatest “extreme” beer to come down the pike. […]

Why the Hell Would You Open a Brewery?

Quick note: This week’s entry is a guest post from Chris Creech at Fortnight Brewing in Raleigh/Durham. Chris and his team are a great group of people and blazing a path toward opening the newest brewery in the area. They’re focused on English inspired beers and are constantly out in the community working toward their […]

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