Kombucha Q & A: Top 10 Questions

Everything you need to know and probably more than you want to know about kombucha. I admit, I don’t think we have a client that produces kombucha. But, there must be a brewer out there who wants to know more about kombucha. Here you go: What is kombucha? Kombucha refers to a fermented beverage produced […]

Happy Hour: Myth or Reality?

This week’s blog post might be a real downer to some of you who look forward to happy hour. *North Carolina does NOT allow happy hour for alcohol. Eating establishments can offer happy hour for food only. See ABC Rule 2S.0232 (b). The ABC Commission has compiled “Happy Hours FAQs” that sheds some light on […]

How to Advertise Correctly: Q & A

Breweries want to advertise their products and their beer. There is a correct way to advertise products and a-not-so-legal way to promote your business and beer. Check out the FAQs surrounding advertising. A PDF was created by the NC ABC. Can I place a dry erase board outside my business to advertise beer or wine […]

How to market and advertise the CORRECT way

Information for this blog post can be found here. Be smart about how you advertise and market your beer. Common sense is important here. Always portray drinking beer in a responsible way. Beer advertising and marketing materials should NOT: Portray, encourage, or condone drinking and driving; Depict situations where beer is being consumed excessively, involuntarily, […]

Serving Alcohol in NC

Compliance with Alcohol Part 5 of our Festival blog series. Check out Part 1, Part 2, Part 3 and Part 4 Are you compliant? Hopefully, yes. If not, hopefully these rules can help you. Serving alcohol in general follows a lot of strict rules. Below is a list of guidelines that breweries must follow to […]

Why Selling to Big Beer Makes a Difference

What does this say about Big Beer? Big Beer seems to do something about once a week that gets me mad. I saw this article today and got really upset: Anheuser-Busch Announces $11 Million Expansion of Merrimack Brewery Especially the part that says: “The brewery in Merrimack will receive the $11.3 million expansion, allowing construction […]

All Things Beer-y: How great is it to be in NC now?

Answer: It’s pretty great. I thought I’d start this series with a brief post on what an amazing place North Carolina is for craft beer right now. I’ve already talked about some recent announcements about new (larger) breweries being built in NC (see post: a little diversion). But wait! There’s more: Oskar Blues has just […]

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