Small Business Guide: Describing and Promoting Your Products

Part 4 *This information is taken from the Small Business Center Network (SBCN), part of the North Carolina Community College System, and full packet, entitled “How to Develop a Business Plan” can be viewed here. *This blog is Part 4 of a series on small business guidance. Stay tuned for more blogs. Check out Part […]

Small Business Guide: Who are your Customers and Who is your Competition?

Part 3 *This information is taken from the Small Business Center Network (SBCN), part of the North Carolina Community College System, and full packet, entitled “How to Develop a Business Plan” can be viewed here. *This blog is Part 3 of a series on small business guidance. Stay tuned for more blogs. Check out Part […]

Small Business Guide: Marketing Plan

Part 2 *This information is taken from the Small Business Center Network (SBCN), part of the North Carolina Community College System, and full packet, entitled “How to Develop a Business Plan” can be viewed here. *This blog is Part 2 of a series on small business guidance. Stay tuned for more blogs. Check out Part […]

Small Business Guide: What’s in Your Business Plan?

Part 1 *This information is taken from the Small Business Center Network (SBCN), part of the North Carolina Community College System, and full packet, entitled “How to Develop a Business Plan” can be viewed here. *This blog is Part 1 of a series on small business guidance. Stay tuned for more blogs. First, what is […]

How Many Calories is That?

*Please keep in mind that this is information is specific to North Carolina law. Contact an attorney in your state to find out specific information about this. *This information is provided by the NC Craft Brewers Guild. Read the original article here. Did you know that there are new FDA (Food and Drug Administration) labeling […]

Kombucha Q & A: Top 10 Questions

Everything you need to know and probably more than you want to know about kombucha. I admit, I don’t think we have a client that produces kombucha. But, there must be a brewer out there who wants to know more about kombucha. Here you go: What is kombucha? Kombucha refers to a fermented beverage produced […]

Happy Hour: Myth or Reality?

This week’s blog post might be a real downer to some of you who look forward to happy hour. *North Carolina does NOT allow happy hour for alcohol. Eating establishments can offer happy hour for food only. See ABC Rule 2S.0232 (b). The ABC Commission has compiled “Happy Hours FAQs” that sheds some light on […]

How to Advertise Correctly: Q & A

Breweries want to advertise their products and their beer. There is a correct way to advertise products and a-not-so-legal way to promote your business and beer. Check out the FAQs surrounding advertising. A PDF was created by the NC ABC. Can I place a dry erase board outside my business to advertise beer or wine […]

How to market and advertise the CORRECT way

Information for this blog post can be found here. Be smart about how you advertise and market your beer. Common sense is important here. Always portray drinking beer in a responsible way. Beer advertising and marketing materials should NOT: Portray, encourage, or condone drinking and driving; Depict situations where beer is being consumed excessively, involuntarily, […]

Trademarks? We Don’t Need No Stinkin’ Trademarks!

  This is the obligatory trademark blog post. I say that because it seems to be one of the most common and most commented on topics in craft beer (at least in legal circles) other than the effect of the Gov Shutdown on the TTB. In fact, the cover story in Sept/Oct 2013 issue of […]

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