What does any lawyer do? No, I mean really. I’m pretty sure I don’t remember this as an option on “career day” at school, and I was paying attention. First, let’s talk about a lawyer, generally:
A lawyer should:
- Be an advocate for you and your business
- Provide counsel on what makes sense, legally, to do or not do
- Help you identify and mitigate risks
- Help you navigate through legal issues, requirements, or problems
- Be a trusted advisor
A lawyer shouldn’t:
- Be a drain on your business (or pocketbook)
- Tell you what you can’t do
- Point out problems without solutions
- Be someone you don’t want to talk to
So how does that relate to Craft Beer? Whether you’re opening a brewery, a brewpub, a bar, or craft beer bottle store you’re running a business. Like any business owner you’re going to have issues. A lawyer can help you get through those issues and let your business grow.
But any lawyer can do that, right?
Well, yes. But, as you might expect, that’s not the end of the story. Your lawyer, whether your business is Craft Beer or not, should be a counselor and partner, not just a supplier of services.
You wouldn’t buy brewing equipment or ingredients from someone who doesn’t understand your industry. Why would you hire a lawyer that doesn’t?
Having someone on your side that understands and is committed to you and the specific needs that your business has is critical. Take pride in what makes your business different. Take pride in your industry.
Choose a lawyer that’s dedicated to your industry and wants to see you and your business grow and thrive.