COVID-19: What the HELL do I do now?

Managing your business during a crisis is never easy. The difficulty is compounded when the crisis is in your business AND all around you. Right now, as business owners and managers, you’re facing tough decisions about your staff and your business while staring down the barrel of uncertainty.

How to market and advertise the CORRECT way

Information for this blog post can be found here. Be smart about how you advertise and market your beer. Common sense is important here. Always portray drinking beer in a responsible way. Beer advertising and marketing materials should NOT: Portray, encourage, or condone drinking and driving; Depict situations where beer is being consumed excessively, involuntarily, […]

Independent Craft Brewers Seal

The information for this blog post can be found here.   You have probably heard of the independent craft brewers seal created by the Brewers Association. The seal might already be on your beers. But what is this seal and what does this seal represent? The idea of placing the seal on your beer label […]

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