How to Select the Right Trademark for Your Brand

Choosing a trademark can be one of the most exciting parts about building your business. Your trademark should represent your brand and identify your company as the source of your brand’s goods or services. It is important to choose a strong trademark which will offer greater protectability and less risk to potential infringements and challenges.…

Trademark and Ownership

*The information for this blog can be found at: https://www.uspto.gov/learning-and-resources/uspto-videos/trademarks/tm-newsflash-15-assignments-and-ownership-changes What happens when the ownership of your trademark changes? This is a common occurrence caused by a business changing its name, selling your business, or assigning your trademark rights to another individual and/or company. Three common types of ownership changes are (1) change in name,…

What Happens if My Trademark Contains a Name, Signature, or Portrait?

*The information for this blog can be found here.   If your mark includes a name, portrait, or signature that is of a living individual and you want to register the mark at the USPTO, you must provide the USPTO certain information regarding that individual. The USPTO requires: A statement that the name, portrait, or…

Specimens in Statement of Use Applications

We receive SO many questions about specimens. When do I submit one? How do I submit one? What type of specimen? And even, what is a specimen? Have no fear! Let’s break it down. Taken from the USPTO website: a specimen is a sample of how you actually use the mark in commerce on your…

USPTO: What does it do?

We get a lot, I mean A LOT, of questions about the United States Patent and Trademark Office (USPTO) and trademark legal stuff in general. So, if reading blogs about trademarks is not your thing, then you might want to skip our next couple blogs. The USPTO only: Reviews trademark applications and determines if the…

Trademark Registration: Standard Application vs. Intent to Use Application

USPTO Trademark Registration The difference between a standard trademark application versus an Intent to Use application. We always get a lot of questions regarding trademarks, about the registration process, and the different types of trademark applications. Watch the video to learn more about the USPTO and how to register trademarks.         Contact…