How to Select the Right Trademark for Your Brand

Choosing a trademark can be one of the most exciting parts about building your business. Your trademark should represent your brand and identify your company as the source of your brand’s goods or services. It is important to choose a strong trademark which will offer greater protectability and less risk to potential infringements and challenges. […]

Trademark Lingo

*Information for this blog post is provided by Lehrman Beverage Law. If you have tried to register a trademark you may have come across words like ‘generic,’ ‘descriptive,’ ‘arbitrary,’ or ‘fanciful’ just to name a few. Someone (maybe a lawyer?) might have told you to trademark a fanciful name and not a generic name. What […]

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